IRco refers to marketing carried out by the firm and the companies overseas. This strategy uses an extension of the techniques of the application of marketing principles to more than one country and includes the coordination of marketing strategies extensionally, in a global approach. We have noticed that our activity goes beyond the export marketer and becomes more involved in the marketing environment of the countries in which it is doing business. We decide in case for a Sole proprietorship, carrying full responsibility of the global transaction. But in other cases we can also work in a Partnership in which more firms operate for the common goal of making profit.