With a staff of around 40,000 and over 140 affiliated companies, Doublestar Group Corporation is a trans-regional inter-trade enterprise employing a variety of economic forms and has the largest scale among all the state-owned enterprises. It mainly deals with shoes and extends its business to many other lines. Since its initial entry into the market economy in 1983, complying with the principles of market economy and the rules of its line, sticking to the strategy of pluralization and globalization of the products and establishing the brand reputation, it has established a new operative mechanism complying with the demand of the market economy and come up with a set of management theories and core culture with the characteristics of its own. Therefore, it can keep developing continuously and steadily at a high speed despite the dramatically up and down of the overall situation of the market and economy.