It was founded in 2001. Its main purpose and activities are to exploit the market niche for the products that have huge market potential. The timing of its formation was opportune because China had just joined the WTO and most of commodities controlled by the public corporations then are now free to be traded in the market. It can deal directly with the producers, especially for agricultural produce, cutting off the commissions paid to the public corporations and maintaining the quality standards that it desires. It is the owner of the registered trademark called Mountainous Gardens, selling the following selected Fine China Leaf Teas: Lit Chi Black Tea (fruit flavored leaf tea), Jasmine Tea (scented green leaf tea), Shou Mei Tea (white leaf tea) and Tie Guan Yin Tea (half-fermented leaf tea).