Asian Academy for sports & Fitness Professional (AASFP) offers internationally accredited courses which are recognized in over 40 countries. AASFP works closely with renowned universities in Hong Kong and China to develo fitness education programs and is the first fitness education institute to provide fitness education programs which are recognized by the Chinese government. AASFP is currently the only fitness education institute that is recognized by the Register of Exercise Professionals (REPs)-an international registration system recognized as the standard for fitness professionals in countries around the world including the United Kingdom, Austratlia and New Zealand. AASFP is also the main organizer of the Asian Fitness Education Expo (AFEEX), an annual fitness education conference, which AASFP has been organizing in Beijing and Hong Kong since 2004. The conference provides a networking and education platform for fitness professionals, tertiary-level students and professors and fitness enthusiasts.